I am a user-centric problem solver that loves distilling complex problems into simple, intuitive, and beautiful solutions. From ideation to execution, I strive to incorporate user-centered design practices, ensuring that the end result is both functional and delightful to use.
I bring a valuable set of skills and knowledge to the table as specialist in UX design and possess a T-shaped skill set that includes UX research, prototyping, process flows, usability testing, ecosystem mapping, style guide development, building design systems, conducting user interviews, and facilitating design sprints.
MY APPROACH
As a designer, my primary emphasis lies in the exploration of innovation while nurturing creativity simultaneously. I adhere to the following key principles to address the distinct requirements and challenges of each project:
Research
By leveraging analytics and extensive research, I identify opportunities to shape the overall design strategy and enhance the product’s usability, functionality, and desirability
Design Thinking
My approach embraces design thinking, utilizing iterative problem-solving techniques like design sprint, brainstorming, prototyping, and testing to explore diverse design possibilities
UI/UX
Craft delightful user experiences through intuitive interactions, creating visually appealing and brand-aligned interfaces, employing design principles such as typography, colour theory, layout, and graphics to enhance the overall user experience.
Empathy and User-Centricity
I strive to empathize with users, and stakeholders and put myself in their shoes to understand their pain points, motivations, and goals, ensuring that the designs address real user needs and provide meaningful solutions
Usability and Accessibility
I prioritize usability and accessibility to ensure that the product is usable by a wide range of users, including those with different abilities or impairments following AODA & WCAG standards
Motion design
Specializing in motion design, I bring prototypes to life through captivating animations that draw users’ attention and provide visual cues for interactions. These animations guide to focus and offer visual feedback, enhancing the user experience
PROCESS
With an adaptable mindset focused on validating ideas and understanding how and where to improve the product, I adhere to the following design thinking methodology:
Discover & empathize
The focus is on understanding the needs, desires, and challenges of business and user
- 1:1 Stakeholders Interview
- User interviews
- User personas
- Value proposition canvas
- Lean canvas
Ideate & prototype
Generating a wide range of ideas and potential solutions to the defined problem
- Solution Sketch
- Lightning Demos
- Competitor analysis
- Crazy 8’s
- Vote ideas
- Low-fidelity prototypes
- Design system
- High fidelity UI
Define
Synthesize the information gathered to clearly define the problem or challenge
- Opportunity statements
- Set & prioritize goals
- Define outcomes
- Test hypothesis
Test & iterate
Gathering feedback and evaluating the prototypes with users to refine and improve the design solutions
- Usability tests
- A/B testing
- Guerilla testing
- Iterate
- Repeat prototyping & testing